**Israeli Spin Doctor Tied to Serbia and Israel’s War in Gaza**
A leaked document has revealed that Israeli PR expert Srulik Einhorn worked to boost the image of Serbian President Aleksandar Vucic, while also helping to facilitate the flow of Serbian arms to Israel’s war in Gaza. Now wanted for questioning in Israel, Einhorn has set up shop in Belgrade.
The document, which was shared with a close aide to Israeli Prime Minister Benjamin Netanyahu, outlines a strategy to improve Vucic’s image among the US administration, media, and liberal world in the US and Europe. The plan included promoting positive articles about Serbia and Vucic using online recommendation tools, recruiting writers to pen puff pieces, and placing billboards featuring the president in western capitals.
However, just after the document was created, the Serbia material was deleted and replaced with proposals to promote Qatar’s image ahead of the 2022 World Cup. This change is now at the center of a Haaretz exposé that associates of Netanyahu’s allegedly took money from Qatar to promote its positive image. Einhorn and his associate, Jonatan Urich, left their digital fingerprints.
Einhorn has set up base in Belgrade, where he opened a consultancy firm called Insight Partners. However, this investigation has found that his activities in Serbia went beyond PR. A senior Israeli government official claims that he also acted as a go-between to facilitate the passage of Serbian-made ammunition through Montenegro, en route to Israel and its war in Gaza.
**Commentary**
The leaked document provides a glimpse into the spin employed by Einhorn to bolster Vucic’s reputation at a time when Russia’s invasion of Ukraine was putting his East-West balancing act under strain. The strategy to promote Serbia as a “global crossroads of peace and prosperity” between major powers is a clever attempt to obscure the country’s true intentions.
However, the revelation that Einhorn also facilitated the flow of Serbian arms to Israel’s war in Gaza raises serious questions about the nature of their partnership. It appears that both countries were willing to engage in questionable activities to further their own interests.
**Analysis**
The connection between Serbia and Israel is not a new development. Both countries have been strengthening ties over the years, often at the expense of regional stability. However, the leaked document highlights the level of coordination and cooperation between these two nations, which goes beyond mere diplomatic relations.
Einhorn’s activities in Serbia suggest that he was more than just a PR expert; he was a facilitator who helped to grease the wheels for arms trade and other clandestine operations. This raises concerns about the accountability of individuals involved in such dealings and the implications for regional security.
The fact that Einhorn has set up shop in Belgrade while wanted for questioning in Israel adds another layer of complexity to this story. It suggests that he may have secured protection or immunity, allowing him to operate freely in Serbia. This development underscores the need for greater transparency and cooperation between nations to prevent such activities from happening in the future.
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