**United Media Denies Reports of Olivera Zekic’s Potential Appointment**
A leading media company in Southeast Europe, United Media (UM), has denied claims that former Regulatory Authority for Electronic Media (REM) chair Olivera Zekic could become its company director. In a press release, UM stated that there were no discussions or offers made to Zekic about the position.
The company claims that this fabricated scenario was aired on Pink TV and is “completely unrealistic” and based on Zekic’s personal desires or misconceptions. Zekic’s term as REM chief ended under European Union pressure, leaving her seeking new opportunities.
**United Media’s Values vs. Olivera Zekic’s Record**
UM said that it is guided by the values of professionalism, independence, and responsibility, strongly supporting free media and their work. In contrast, Zekic’s decades-long tenure as REM Council chair was marked by a focus on preserving the ruling elite’s media image, rather than advocating for public interest and improving electronic media regulation.
The company criticized Zekic for granting national frequencies to television stations that promote violence and lawlessness, while neglecting professional standards. UM accused Zekic of using manipulation and deception through tabloids and television stations with national coverage, in an attempt to influence the government’s response to current protests.
**United Media Stands by Its Reputation**
UM emphasized that its reputation and credibility are not affected by these attempts at disinformation. The company continues to achieve high viewership through truthful reporting of events throughout the country. UM called on Olivera Zekic to cease her deceptions and reiterated that there is no possibility of her holding a position in their company.
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