**Anti-Corruption Agency in Georgia Accused of Non-Transparent Advertising on Social Media**
The International Society for Fair Elections and Democracy (ISFED) has raised concerns about the Anti-Corruption Bureau’s use of social media advertising. According to ISFED, the agency is posting ads on Facebook and Instagram without properly declaring them as required by Meta’s rules.
**Problematic Practice by Anti-Corruption Agency**
The mission of the Anti-Corruption Bureau, as defined by law, is to support the fight against corruption in Georgia and oversee political finances. However, the practice of non-transparent advertising by this agency and its head, Razhden Kuprashvili, is particularly problematic. As ISFED notes, such ads should be clearly labeled as related to social issues, elections, or politics.
**Meta’s Rules on Social Media Advertising**
According to Meta’s policies, advertisers posting content related to sensitive topics must indicate that the ad concerns one of these topics. This ensures transparency regarding the origin and amount of money spent on the ad, as well as the advertiser’s contact information. However, none of the ads by the Anti-Corruption Bureau and its head have been properly declared on the platforms to this day.
**Consequences of Non-Transparent Advertising**
As a result of these rule violations, Meta has repeatedly suspended some of the non-transparent ads posted on the official pages of the public agency and its director. ISFED’s statement highlights the importance of transparency in social media advertising, particularly when it comes to sensitive topics like politics and elections.
**Commentary**
This controversy raises concerns about the potential for abuse by government agencies using social media advertising to promote their agendas without proper transparency. It also underscores the need for stricter enforcement of Meta’s rules on social media advertising. As ISFED notes, “the mission of the Anti-Corruption Bureau is to support the fight against corruption in Georgia and oversee political finances.” By engaging in non-transparent advertising practices, the agency undermines its own mission.
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